I wear ski boots when I ski, but when I take a break, I don,t.
So it’s a no-brainer that I’ve decided to ditch my skis for a pair of socks.
It’s also a no no that my mum and dad have never been much of a footwear aficionado.
“They’re not the kind of footwear that are designed for a long-term relationship,” says Mrs Jones.
“But they can be fun.
And I love the fact that I can wear them in the summertime when it’s not too hot.”
I don’t know if this is the right time to wear socks, but the footwear industry has a history of not giving us the best choice when it comes to footwear.
In the 1980s and 90s, women’s shoes had a hard time getting to the top of the market, but they did manage to gain ground when shoes became more popular.
Then shoe sales collapsed and they began to fade.
Now, the average shoe is about $300, so it’s hard to justify buying a pair if you don’t feel like buying the best.
In a bid to attract younger, less expensive customers, the footware industry has changed its strategy.
Instead of selling a single piece of footwear for about $200, it now sells multiple pairs of shoes at a discount, so the cost of footwear can be cheaper than it used to be.
Younger women are buying cheaper, more casual footwear.
It’s a strategy that has led to some exciting new trends in footwear.
Take the footwear trend for example.
In 2010, the US-based footwear brand Patagonia introduced the “Socks to Socks” campaign, which promoted the use of socks as a substitute for shoes.
But the company says that the campaign was “a little misguided” and that they were “not going to encourage the average person to buy more than one pair of shoes”.
This year, the company launched its first ever product called the Socks to Shoes.
It includes an assortment of socks for both men and women.
The idea is to encourage women to wear the socks as much as men, rather than relying on the “closest fit” formula which has become the norm.
The new Socks To Socks collection is aimed at the new millennial generation who are becoming increasingly interested in footwear and the brand is encouraging the younger generation to “get the sock on”.
It’s clear that a lot of young women are embracing this new style of footwear, but it’s also apparent that a great deal of women are still wary of wearing a pair.
A lot of men and young women feel that the new style is a step too far and say it’s “not really what we want to wear”.
“We want to be more comfortable and stylish, but that’s not what we’re buying, and that’s the problem,” says Karen Smith, co-founder of the brand.
This is not the first time Patagonian has come under fire for this strategy.
Last year, they introduced the “Shoes to Sock” collection for women, which featured the brand’s signature “Sock to Socked” campaign.
Although the campaign focused on a wider range of women, the focus on the sock was not without its critics.
Patagonia said it was “very much aware of the issues raised” by the criticism.
“Our goal is to offer women the most comfortable and fashionable footwear in the world,” they said in a statement at the time.
“That is why we are excited to unveil our next product, Socks & Co, which is our answer to the shoes question.”
But women’s shoe sales in the US and Europe have continued to shrink.
In 2017, Patagonias footwear sales in America fell 7% to $14.5 billion, and Europe’s sales fell 3% to €4.8 billion.
And this trend will only continue to worsen as the new generation gets older.
“We are going to see the biggest decrease in women buying shoes in the future, and this is because women have become more comfortable with wearing shoes in general,” says Smith.
Despite the increasing number of women buying their own shoes, footwear companies are still trying to convince them to buy new shoes, especially when it is possible to find a pair at a fraction of the cost.
A recent study by consultancy consultancy McKinsey found that only about one in four women are convinced they want to buy a pair to replace their old pair of boots.
Women are also increasingly concerned about the impact on their feet.
Footwear companies such as Patagonus have responded to this by marketing products to women as replacements for their shoes.
“It’s our responsibility to offer an environment that is supportive of a woman’s choice,”