New flat-footed footwear is gaining in popularity as the industry tries to compete with flat footwear that has evolved over the years, said David Ostermeier, president of footwear and apparel for Footwear Analytics.
“The trend is the same in that the more comfortable you are, the more flat you are,” he said in a phone interview.
For example, some shoes now feature a high-quality sole that makes them more comfortable to wear on a day-to-day basis, but that’s a trend that has slowed, he said.
“There’s a lot of innovation going on in the flat-sided footwear space,” he added.
“It’s very exciting, and it’s a very exciting time.”
A lot of people want to wear shoes that are not flat-faced, he added, noting that there are more styles of shoes than ever before.
“I think you have to look at what’s happening in the world, and what’s going on with fashion, and the shoe industry is at the forefront of that.”
One thing is certain, footwear manufacturers have a lot to gain from getting back into the flat foot-wear market, he pointed out.
For example: A lot more people want shoes that have a high heel, with more room for them to flex, he noted. “
In the shoe market, we’re seeing a lot more innovation and more innovation going into the new category.”
For example: A lot more people want shoes that have a high heel, with more room for them to flex, he noted.
“This is a big trend for flat-legged shoes.”
Shoes that are comfortable to walk on, as opposed to wearing on a shoe, have also caught on, with many more people choosing to wear them on shoes, Ostermeyer said.
The industry has a lot going for it, and now footwear makers need to figure out what they need to make that happen.
“You can’t make a lot out of what you don’t have, especially when you’re trying to sell shoes,” he explained.
“And they need new things to get into the marketplace.”
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