For many of us, it was the shoes we had been dying to get.
From designer footwear to premium brands, there was a demand for stylish footwear that could satisfy the demands of our evolving tastes and lifestyles.
The question now is whether fashion can meet this demand, as its consumers increasingly demand more in terms of design and functionality.
As the world becomes ever more connected and the number of devices on the planet grows exponentially, designers and brands need to be able to innovate and appeal to the needs of a more digitally savvy consumer.
And in the current era of digital media and social media, that means a more active social media presence.
“The consumer has changed,” says Matt Daugherty, founder and chief executive officer of Footwear Network.
“They are increasingly social and want a better experience.
It’s the same with shoe design.”
Footwear network has been at the forefront of the digital era.
In 2014, we began publishing a new fashion magazine, which featured our most popular brands.
Today, Footwear has over 15,000 subscribers and our readership has grown to over 1.5 million.
Daugittys team has also developed a wide range of products to cater to the growing tastes of the social-media savvy.
Our popular, custom-designed shoes have garnered praise from the likes of Victoria Beckham and Gwyneth Paltrow, as well as being voted the #1 shoe on The New York Times best-selling list.
“A lot of the stuff that we do is designed for people who are social and who want to interact with brands and brands will find it interesting,” says Daugheyys Footwear editor in chief, Adam Gopnik.
“We see ourselves as a really strong social media platform, and we see that we are a very strong footwear brand.
It is an extension of our lifestyle.
It has an aspirational value.”
The challenge for designers is finding a way to connect with the social media savvy consumer, and Daugherys shoes do just that.
Our most popular shoe, the Julep, has been a mainstay for many of our readers for years.
The shoes have been endorsed by such celebrities as Kendall Jenner, Serena Williams, Kate Upton, Victoria Beckham, and more.
“The biggest challenge we have is to find a way of communicating with people who have an affinity for our shoes,” says Gopnick.
“There is an opportunity to build a brand that is really social.”
A unique, elegant shoe, with a premium feel and a premium price tag, has become the go-to option for many people who want a luxury, stylish, and durable shoe.
As one of the most popular footwear brands in the world, Footprint is the ideal platform to launch a brand and build its social-sharing following.
The brand has a number of creative products that cater to this needs, including a collection of leather shoes called Vans.
These shoes are a stylish and elegant option that have been designed to fit a wide variety of different styles.
With a variety of colors, materials, and styles available, it is a great choice for both casual and formal occasions.
The Vans collection of shoes are made with a unique blend of leather, canvas, and suede, which has an incredible breathability and softness that make them ideal for both formal and casual wear.
For more information, visit: www.footprint.com/fashion, or call (800) 796-7589.
About FootwearNetwork.com: The world’s leading social media marketing agency, Footware Network provides an exclusive platform for brands and influencers to promote their brand via social media.
Footwear network connects with a global audience through exclusive content and content partnerships.
Visit www.ftn.com to learn more.
About Daugheys Footwears: Footwear, the leader in custom designed footwear, is a global leader in footwear innovation and footwear design.
For over a decade, Footwear has developed the most innovative and stylish footwear in the business.
In 2016, we launched our first collection, featuring a collection that was nominated for the #5 best-seller list and named one of The New Yorker’s top 10 fashion brands.
As a result of our successful campaign, the Footwares shoes have become the top-selling footwear in Footwear’s entire range.
Our team of expert designers and designers have collaborated with the world’s most talented designers to create footwear that is timeless, stylish and comfortable for any occasion.
For information, call (866) 539-3339 or visit www.femfreewebs.com.
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