Kara Swishers, a New York Times best-selling author and television host, has taken the #wearsthefootwears movement to a whole new level.
#wearthefootware was started by her former husband, Matt Swisher, in 2015 to help the fashion industry keep their feet warm while at the office.
It has since spread to other fashion houses, and recently made it to the US with the launch of the #summerbakeoff, a collaboration between the New York-based shoe company Dries Van Noten and footwear company Hennes & Mauritz.
In the past year, the #walmartwalkway has been the largest annual outdoor footwear walkway in the world, with over 1 million participants participating in the #walkway on the Mall of America.
But for #summerswear, the inspiration for the #dwimbeinspired campaign is actually the #hollywoodwears.
A new ad campaign from Disney is part of a growing trend of Disney merchandising featuring #summswear.
“I started wearing #summaswear in 2015 when I saw my dad on a Disney vacation and started looking for a way to use it,” Swisher told Recode.
“There’s something really fun about being inspired by a different brand, so I’ve been looking for ways to do that with #summitswatches.”
In an interview with Business Insider, Swisher explains why she decided to make a Disney-inspired hashtag campaign a part of her marketing campaign.
#sumimetswatches #sumiswatches A new #sumimswatches ad campaign has debuted to coincide with Disney’s holiday sales in the US, where the #holidaycampaign campaign has been kicking off.
The ad campaign is the result of Swisher’s journey to “be inspired by Disney,” she told Recidcnt.
“It’s a great way to get into the spirit of the holiday season, and to get people to really appreciate what Disney has done to make the holiday the best time of the year,” she said.
Disney has long been a major force in the fashion world, especially in the last decade, as it expands its reach across all of its properties, and is a big influence on the likes of Kate Upton and Kate Moss.
“Disney has always been a great inspiration,” she explained.
“They’ve always been very forward thinking, they’re always innovating and always pushing the boundaries of what people can do.
It’s just such a great company.”
Disney is currently gearing up for a year-long global expansion of its brand.
The company is also expanding its reach into the fashion and tech worlds.
The #summemswatches campaign is part and parcel of that, but it is also a way for Swisher to show off the power of her brand, which has seen its popularity grow exponentially over the last year.
“The more I see that [#summetswears] is a real thing, the more it’s kind of cool,” she added.
“Because it’s not just a hashtag campaign.
It can actually make a big impact.”
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